We round out our multi-part guide about how to create powerful online ads for commercial real estate by discussing what happens after a listing turns to a lead. How do you approach the situation so that your leads convert to sales and leases? What do you do with the listing after a sale or lease takes place? Read on to learn how to seal the deal with your commercial real estate ads.
Feel free to revert back to Part 1, Part 2, and Part 3 of this series for more tips on how to wow customers with your ads.
Follow Up With Every Lead
Every call, voice message, email, or text message that comes in could be a potential client of yours. Don’t get so caught up in whatever you’re doing that you forget to respond to people interested in your ads. Even if you think one particular property is already sold or leased, follow up with leads until you sign a contract with a buyer or lessor. You should never miss out on an opportunity to make money.
Be Approachable, Not Pushy
If you come across as a salesman rather than a business owner, you’re going to turn people away. Rather than insisting that they lease or buy from you, try to understand what their actual needs are and make suggestions for ways your property or other properties might be able to fit their needs. If people feel like you are truly trying to help, they are more likely to work with you.
Promote Your Other Properties Along The Way
Some of your listings may get more attention than others. This is to be expected, but that does not mean you should give up on your not-so-popular locations. For instance, a small bake shop may have interest in leasing one of your standalone commercial properties because of its location, but you think they would do better in a busy strip mall you own a little further out of town. If you can explain to them the difference in traffic levels and the types of customers they could attract at the other location, they may decide to lease that instead. Cross marketing is a skill that you are sure to master in this industry, and it will serve you well in the end.
Use all of the tips and suggestions from this series to make your commercial real estate ads a success every time.